B&A multidisciplinary artist Adrian & Gidi created a whimsical holiday campaign for Bath and Body Works, chronicling the journey of a tiny paper-cut mouse through a storybook of artfully crafted scenes featuring the brand's holiday products.
The usage for this campaign was massive, including social, digital, print (catalogues, direct mail), point of sale, and in-store display. If you found yourself inside a Bath and Body Works over the holidays, chances are you've seen this campaign already.
Adrian & Gidi are a one-stop-shop. They have a love for paper crafting, often incorporating other materials into the process. They capture their creations photographically and often use digital animation and CGI to bring them to life with motion.